Tag Archives: Beer Business

Book Review: Ken Grossman Beyond The Pale

Sierra Nevada is now the second biggest craft brewery in America – second to Boston Beer Company – and 7th overall brewery, craft or otherwise. How does one brewery grow to be the second largest in a sea of over 2,500 breweries? Ken Grossman, founder and president of Sierra Nevada tells the breweries story, and in turn his story, in his new book “Beyond the Pale: The story of Sierra Nevada Brewing Co.”¬†(Amazon¬†Book/eBook). The publishers were kind enough to send me a copy to review and I’m sharing my thoughts with you below.

Ken Grossman Autobiography Beyond The Pale The Story of Sierra Nevada Brewing Co Review

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